Website content structure optimization
My team had to help the client structure and format its huge content into a functional e-commerce website.
The overall wireframes had been designed by the web agency, but all the detailed functions and the naming had to be precised. I organized weekly working sessions together with the client to make sure all the buttons and all the labels were corrected. Then I organized the operational work (wireframing redesign and content copywriting) to my internal team.
- created a business case from stakeholders needs
- study of the existing wireframes
- supported the stakeholders in optimizing their wireframes and sitemap (1 day per week for 5 months)
- assigned copywriting tasks to my internal team
- delivered all structured content and recommendations to stakeholders
- 29 different wireframes
- 16 navigation scenarios
- 51 complete sitemap pages
- 26 content pages