Mission for Key Performance 2006-2008

Marketing reponsible
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  • Created a business case from stakeholders needs
  • Audited the existing digital presence and tools
  • Built up the corporate digital strategy
    • Project Management of the refoundation of the website, the emailing templates, and the logo
    • Optimized the CRM segmentation (GoldMine CRM)
    • Updated contents and sent out emailing campaigns
  • Supported recruitements and public relations, technology and sales partnerships
  • Delivered recommendations to stakeholders

Results:

  • Launching of a new website, a new logo
  • 5 emailing/newsletter campaigns, 2 press releases
  • +434% users
  • +970% visited pages
  • +422% visited pages per user
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