Mission for Schreder 2015

Consultancy in marketing strategy

Mission: help the marketing department in the refoundation of the global websites system (Microsoft Sharepoint: 42 local websites in 13 languages)

Project management: I animated 3 half-days workshops in strategic marketing for the whole department’s team, in order to identify the strategic goals (SWOT) and the interests of the targeted groups.
From the collected elements, I defined the specifications for the web agencies, in order to prepare the refoundation of the global websites system.

In short:

  • Strategic marketing workshops
  • SWOT and targeted groups analysis
  • Definition of specifications from the stakeholders’ needs

Results:

    • 13 pages of specifications to send out as call for offer to web agencies