Mission: provide the client with several web quality articles a day.
Internal tasks were finding themes, writing articles, checking quality, integrating articles to CMS.
The challenge was mainly about organizing the workflow. For this mission, I hired a copywriter and a quality control agent. Their work was supervised everyday by a senior copywriter.
- created a business case from stakeholders needs
- organized work amongst my team
- periodic reporting with KPIs and recommendations to stakeholders
KPI results for Autovlan:
- +68% visitors
- +409,000 visitors
- 51% returning visitors
KPI results for Immovlan:
- +40% visitors
- +245,500 visitors
- 65.7% returning visitors