A la recherche de l’Excellence et collaboratif: confirmation


“If you’re saying that people are important, that businesses are inherently social systems and that social dynamics matter for performance, your insight is about 80 years old. If you’re saying that businesses would be better served by becoming more social, you’re once again decades behind the frontier. Same thing if you’re advocating that leaders be more open and attuned to the cultures and conversations of their organizations and customers. Ditto with emphasizing people, process, and technology. Maybe it’s important to say these things once again and maybe it’s not, but no one should pretend that it’s novel. What is novel is the digital toolkit available to help businesses and their leaders become more social, more open, more Theory Y, more Model 2, etc. In the 2.0 Era, these tools experienced a quantum leap forward, not an incremental improvement. Because business is so social, this quantum leap is a big deal. So the movement is, in no small part, about the technology. These are the central points of my work on Enterprise 2.0, which has been conveyed in articles, my book, and this blog.”

— Andrew McAfee ‘Social Business’ is Past Retirement Age

Published by ma

International Digital Expert

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