“The more the Communication is sophisticated, the more it is seen as simplistic, while message sounding simple at first appears as a genuine source of wealth, because it allows people to really take ownership and discuss freely. The fact that the leader engagement is undisputed contributes to the amazing power of a simple message.”
Source: http://thehypertextual.com/2011/02/24/the-networked-enterprise-principles-rather-than-values/?goback=%2Egde_2265797_member_44932537 (via fredericwilliquet)
Marina Aubert 