” it is important to understand that in order for a customer to be able to create value for himself the customer needs a whole lot more than just your product or service.”
“Unfortunately most companies consider their jobs done when the product or service is sold. “
“in today’s hyper-connected world is the way customers “hire” other customer’s expertise to be able to get their jobs done”
“This is what value co-creation is all about: understanding that there is more to creating value than what your company provides. “
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Source: The future of marketing – understanding value co-creation
Marina Aubert 