Marina Aubert

Senior Data Consultant

2011-2012 VLAN

Mission:  quality SEO Copywriting

Business analyst: created a business case from stakeholders needs

Project manager: organized work amongst my team, and followed-up the project

  • My team had to deliver the client several quality articles a day: find the subjects, write the articles, encode them into the CMS.
  • The challenge was mainly about organizing the workflow. For this mission, I hired a copywriter and a quality control agent. Their work was supervised everyday by a senior copywriter. Total: 1.8 FTE

Data analyst: periodic reporting with KPIs and recommendations to stakeholders

Results:

Autovlan.be

  • +68% visitors
  • +409,000 visitors
  • 51% returning visitors

Immovlan.be

  • +40% visitors
  • +245,500 visitors
  • 65.7% returning visitors