Mission: SEO copywriting against high online competition
Business analyst: created a business case from stakeholders needs
Functional analyst: AS-IS analysis and TO-BE recommendations to stakeholders
Project manager: allocation of my team’s resources (0.5 EFT) and project follow-up
Data analyst: weekly report with KPIs
Results:
- Over 90 pages optimized
- 45 keywords gained positions:
- for 27 of them: +1 or +2 ;
- for 18 of them: +3 or more