SEO strategy for Belgacom and Proximus websites
I made an audit of the SEO situation against competitors and created a strategy.
My team had to enhance SEO content through copywriting, and make recommendations to Belgacom internal webmastering team.
At the end of each period, I updated the audit and the strategy accordingly.
- created a business case from stakeholders needs
- selected an auditing tool for KPI and work priorities
- organized work amongst my team
- periodic reporting with KPIs and recommendations to stakeholders
- 1200 keywords analyzed towards 29 competitors, for 707 products segments
- 145 pages optimized
- Average ranking gain for optimized pages: +24,96
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