Belgacom 2009-2012

SEO strategy for Belgacom and Proximus websites

I made an audit of the SEO situation against competitors and created a strategy.

My team had to enhance SEO content through copywriting, and make recommendations to Belgacom internal webmastering team.
At the end of each period, I updated the audit and the strategy accordingly. 

In short

  • created a business case from stakeholders needs
  • selected an auditing tool for KPI and work priorities
  • organized work amongst my team
  • periodic reporting with KPIs and recommendations to stakeholders


  • 1200 keywords analyzed towards 29 competitors, for 707 products segments
  • 145 pages optimized
  • Average ranking gain for optimized pages: +24,96

Need a digital strategy? Just contact me

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