Knauf Belgium 2011-2013

Digital strategy for the Belgian website and social medias

I audited the digital situation of the brand in Belgium compared to competitors, then created a digital strategy for the website and social medias.


I set up KPIs and supported the stakeholders in redefining the SEA and Google Analytics policies. I launched the social medias and trained the marketing team members on SEO copywriting and conversion funnels. I highlighted the digital strategic pitfalls to the management team.
At the end of the mission, the client hired a specialist in order to follow-up our work, and apply my recommendations.

In short

  • created a business case from stakeholders needs
  • study of the existing online presence and made a strategic analysis with KPIs
  • quarterly reporting with KPIs and recommendations to stakeholders


  • 2 Facebook campaigns
    • Reach: 1.746.064 users
    • Budget: 222,89€.
  • Facebook: +1500 fans
  • Twitter: 150 followers
  • Klout: 32

Need a digital strategy? Just contact me

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