Digital strategy for the Belgian website and social medias
I audited the digital situation of the brand in Belgium compared to competitors, then created a digital strategy for the website and social medias.
I set up KPIs and supported the stakeholders in redefining the SEA and Google Analytics policies. I launched the social medias and trained the marketing team members on SEO copywriting and conversion funnels. I highlighted the digital strategic pitfalls to the management team.
At the end of the mission, the client hired a specialist in order to follow-up our work, and apply my recommendations.
- created a business case from stakeholders needs
- study of the existing online presence and made a strategic analysis with KPIs
- quarterly reporting with KPIs and recommendations to stakeholders
- 2 Facebook campaigns
- Reach: 1.746.064 users
- Budget: 222,89€.
- Facebook: +1500 fans
- Twitter: 150 followers
- Klout: 32
Need a digital strategy? Just contact me