Worldwide websites strategy workshop
I animated 3 half-days of strategic workshops with the headquarters’ marketing team.
The target was to create a strategy for the refoundation of the global websites system (Microsoft Sharepoint: 42 local websites in 13 languages). We worked on strategic goals, SWOT, and personas.
From the collected elements, I defined the specifications for the web agencies.
- Strategic marketing workshops
- SWOT and targeted groups analysis
- Definition of specifications from the stakeholders’ needs
- 13 pages of specifications as a call for offers to web agencies
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