CE+T Power is a Belgian company specialized in very specific niche in electronics. It hired my twice.
- In 2011, I was hired a strategist before refoundation.
- In 2015-2017, I was a hired in a part-time mission as a digital expert.
As Strategist, I audited the existing website, created a strategy and asked my team to restructure its content with Corporate, SEO and whitepapers copywriting. I also made recommendations to the Marketing Manager.
As Digital expert, I created the worldwide digital strategy and developed the digital lead nurturing and generation using:
- the website,
- online specialized medias,
- and specific conversion newsletters.
I also coordinated with the Chinese team for a specific Chinese digital strategy, and trained the US team to write technical papers for online specialized medias.
- Worldwide digital strategy
- Web media partners, coordination of the Chinese and US teams
- Online lead nurturing
- Website: in 2011, +50% visitors; in 2015-2016, +46% visitors
- Growth of online audience: +516 clicks on Linkedin
- Gain of qualified leads
- More results
Need a digital strategy? Just contact me