VLAN 2011-2012

SEO Copywriting

Mission: provide the client with several web quality articles a day.
Internal tasks were finding themes, writing articles, checking quality, integrating articles to CMS.

The challenge was mainly about organizing the workflow. For this mission, I hired a copywriter and a quality control agent. Their work was supervised everyday by a senior copywriter.

In short:

  • created a business case from stakeholders needs
  • organized work amongst my team
  • periodic reporting with KPIs and recommendations to stakeholders

KPI results for Autovlan:

+68% visitors +409,000 visitors 51% returning visitors

KPI results for Immovlan:

+40% visitors +245,500 visitors 65.7% returning visitors

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