Transform Your Employees into Passionate Advocates

“In short, we should earn our employees’ passionate advocacy for the company’s mission and success by helping them earn the passionate advocacy of customers. (…)

1. True ownership by line managers.
2. Simpler measurement.
3. Direct feedback from customers.

(…)

Loyal, passionate employees bring a company as much benefit as loyal, passionate customers. They stay longer, work harder, work more creatively, and find ways to go the extra mile. They bring you more great employees. And that spreads even more happiness — happiness for employees, for customers, and for shareholders.”