Mission: Digital strategy for Belgacom and Proximus websites
Business analyst
I created a business case from stakeholders needs.
Functional analyst
I selected an auditing tool for KPI and work priorities.
Project manager
I organized the work amongst my team.
My team had to enhance SEO content through copywriting, and make recommendations to the Belgacom internal webmastering team.
I gave periodic reporting with KPIs and recommendations to stakeholders.
Data analyst
From my team’s data collection, I cleaned the data and ensured data accuracy and integrity. I conducted exploratory data analysis to identify patterns and trends for further investigation.
I developed data visualizations using Excel to present findings to client team members.
I collaborated with team members to streamline data collection and reporting processes.
Results
- 1200 keywords analyzed towards 29 competitors, for 707 products segments
- 145 pages optimized
- Average ranking gain for optimized pages: +24,96