Data analyst for Belgacom and Proximus websites
My team had to enhance SEO content through copywriting, and make recommendations to the Belgacom internal webmastering team.
From my team’s data collection, I cleaned the data and ensured data accuracy and integrity.
I conducted exploratory data analysis to identify patterns and trends for further investigation.
I developed data visualizations using Excel to present findings to client team members.
I collaborated with team members to streamline data collection and reporting processes.
In short
- created a business case from stakeholders needs
- selected an auditing tool for KPI and work priorities
- organized work amongst my team
- periodic reporting with KPIs and recommendations to stakeholders
Results
- 1200 keywords analyzed towards 29 competitors, for 707 products segments
- 145 pages optimized
- Average ranking gain for optimized pages: +24,96
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