SEO copywriting
My team had to identify and rewrite the web content to optimize for SEO. I dedicated an onsite resource for this project, for 2 to 3 days a week, and made periodic follow-up with the internal SEO copywriter. Follow-up meetings were also organized bi-monthly with the client.
In short:
- created a business case from stakeholders needs
- studied the existing website
- allocated resources to work on SEO copywriting against heavy competition
- weekly reporting with KPIs and recommendations to stakeholders
Results:
- Over 90 pages optimized
- 45 keywords gained positions:
- for 27 of them: +1 or +2 ;
- for 18 of them: +3 or more