SEO Copywriting
Mission: provide the client with several web quality articles a day.
Internal tasks were finding themes, writing articles, checking quality, integrating articles to CMS.
The challenge was mainly about organizing the workflow. For this mission, I hired a copywriter and a quality control agent. Their work was supervised everyday by a senior copywriter.
In short:
- created a business case from stakeholders needs
- organized work amongst my team
- periodic reporting with KPIs and recommendations to stakeholders