Marina Aubert

Senior Data Consultant

Tag: EN

  • “Content Marketing – Are You Solving Problems or Creating Noise?”

    “In order to be successful you need to be a hero to your clients. Heroes solve problems. With your blog, your web content, your mobile app, whatever content you produce, are you solving some problem for the intended audience?”

    “With all of this content out there, how does yours stand out and get results? You are unique, there is no other organization quite like yours. The content you create should be an extension of this and not more sales speak and jargon filled drivel. Take your knowledge and expertise and apply it to the information. Offer insight and a unique perspective.

    Write content with a purpose. The reader should walk away with something useful.”

    Source: http://socialmediatoday.com/jonmikelbailey/489759/content-marketing-are-you-solving-problems-or-creating-noise

  • “10 Not-so-Obvious Intranet Content We Want from HR”

    1. The meaning behind policies
    2. Interactive training/learning
    3. FAQs
    4. Video tutorials of common HR transactions
    5. Common employee mistakes and how to avoid them
    6. Career advancement tools
    7. Superstar employees
    8. Staff opinion
    9. Relevant laws
    10. Wellness

    Source: http://www.vialect.com/intranet-content-from-hr

  • O2 homeworking pilot ‘saved staff 2,000 hours’

    Homeworking : The telecoms firm O2 has revealed the results of a staff survey that showed that 2,000 hours of commuting time was saved during the experiment. Employees spent just over half – 1,040 hours – of that extra time working, with the remainder going on extra sleep, relaxation or family activities.

    Source: O2 homeworking pilot ‘saved staff 2,000 hours’ – People Management Magazine Online (via fredericwilliquet)

  • A message to Planned Parenthood women’s rights suppor

    skarosoul:

    feminist-slut:

    aquintessentialgirl:

    A message to Planned Parenthood women’s rights supporters from President Obama.

    Watch the whole video here.

    I love our president. Seriously, he is the best.

    “Lets be clear here. Women are not a special interest group. They are mothers. And daughters. And sisters. And wives.”

    If he doesn’t stay in office, I demand a worldwide protest

    That is called: magnificent storytelling.

  • “The problem with Angels in Belgium”

    To big companies: Guys, come on, you really thought you could do R&D and innovateintra muros with people who leave at 5? What came out of this strategy over the last 30 years? Look up for startups, those are the real innovators and acquire them (or acqui-hire them).”

  • “5 Mistakes to AVOID when Implementing Internal Collaboration Tool”

    1. Lack of Executive Sponsorship
    2. Absence of Change Management
    3. Gaps in policies
    4. Lack of business objectives
    5. Directing vs. listening

    Rien de nouveau sous le soleil, mais une bonne checklist à conserver et exploiter!

  • A concept I learned in a project management class

    barthox: Pick Two! This is a concept I learned in a project management class. In anything that you do, you must consider these three elements: each one can be positive or negative, but you can never have the three simultaneously positive … If you want it cheap (resource positive) and fast (time positive), the performance will not be good. If you want it to perform well, but need to do it fast, you will have to pay more. Etc.

     

  • The problem with management

    “Why aren’t we a little bit angry that our management systems are more likely to frustrate extraordinary accomplishment than to foster it? (…)

    One-fifth (21%) of the employees surveyed were truly engaged in their work, in the sense that they would ”go the extra mile” for their employer. Nearly four out of 10 (38%) were mostly or entirely disengaged, while the rest were in the tepid middle. There’s no way to sugarcoat it: this data represents a stinging indictment of management-as-usual. (…)


    How do we account for this apparent disregard? There are several possible hypotheses.

    1. Ignorance. It may be that managers don’t actually realise that most of their employees are emotionally tuned out at work. Maybe corporate leaders haven’t seen the many other studies that mirror the results of the Towers Watson survey. Or maybe they just don’t have enough emotional intelligence to recognise the low-grade disaffection that afflicts most of their workforce.

    2. Indifference. Another explanation: managers know that a lot of employees are flatlining at work but simply don’t care, either because a callous corporate culture has drained them of empathy, or because they view engagement as financially unimportant. It’s nice to have, but not an imperative.

    3. Impotence. It could be that managers care a lot, but can’t imagine how they could change things for the better. After all, a lot of jobs are just plain boring. Retail clerks, factory workers, call centre staff, administrative assistants — of course these folks are disengaged, how could it be otherwise? Like prison wardens, managers would be shocked if their charges suddenly started bubbling with joie de vivre.

    Let’s evaluate these hypotheses. The first seems to me unlikely. Anybody who has ever read a Dilbert strip knows that cynicism and passivity are endemic in large organisations. Only an ostrich could have missed that.

    The second hypothesis has more to recommend it. I believe there are many managers who have yet to grasp the essential connection between engagement and financial success.

    Companies that score highly on engagement have better earnings growth and fatter margins than those that don’t —a fact borne out by the Towers Watson study, as well as by the work of Professor Raj Sisodia of Bentley College.

    This correlation between enjoyment and profitability is likely to strengthen in the years ahead. (…)

    In today’s creative economy, it’s the capabilities at the top of this list that create the most value. Audacity, imagination and zeal are the ultimate wellsprings of competitive differentiation. And there’s the rub. These higher-order human capabilities are gifts; they cannot be commanded. You can’t tell someone to be passionate or creative. (Well, you can, of course, but it won’t do much good.) Individuals choose each day whether or not to bring these gifts to work, and as we’ve seen from the data, they mostly choose not to. (…)


    Instead of asking how employees can better serve the organisations they work for, we need to ask how do we build organisations that deserve the extraordinary gifts that employees could bring to work? (…)

    Julie Gebauer, who led the Global Workforce Study, points to three things that are critical to engagement. First, the scope that employees have to learn and advance. Second, the company’s reputation and its commitment to making a difference in the world. And third, the behaviours and values of the organisation’s leaders – are they trusted and do people want to follow them? (…)

    Only 38% of employees believe that senior management is sincerely interested in employee wellbeing. Fewer than four in 10 agree that senior management communicates openly and honestly. A scant 40% believe that senior management communicates [the] reasons for business decisions, and just 44% of employees believe that senior management tries to be visible and accessible.

    Perhaps most damning of all, less than half of those polled believed that “senior management’s decisions [were] consistent with our values”.


    Corporate faultlines

    Nearly half of all managers consider their own line managers to be ineffective, according to a study into the business benefits of management and leadership development.

    The research, by the Chartered Management Institute and HR consultancy Penna, shows organisational performance and management abilities to be clearly linked, with only 39% of managers in low-performing businesses deeming their line managers to be effective, compared with 80% in high-performing organisations.

    Some 4,500 managers were canvassed in the study, which calls on the government to take a key role in improving management performance. Recommendations include:

    Making leadership and management skills a key part of the “skills for growth” strategies.

    • Giving young people earlier access to management and leadership development in schools and colleges.

    • Actively promoting management education by helping employers to engage with university business schools and professional bodies.

    • Investing strategically in the leadership and management skills of the public sector.

  • “Belgium’s got talent”

    “It doesn’t matter where you come from and where you move. What matters is that you develop your talents, that you pursue what you are passionate about, what you really want to achieve. Be open about it, share, tell the world about your passion and let it lead you wherever you have to go to make it happen.

    What matters is how much you give back. Can you help your peers, other designers, entrepreneurs, (or whatever you are) develop their own potential? Everyone has so much to give to society if only they could do what they are passionate about.

    I believe this is the way our generation will change society. Now go excite some electrons and go do what you do best. That’s the best service you can do to society.”

  • “Why We Use Social Media in Our Personal Lives — But Not for Work”

     ”We’ve built a great deal of capability — and participation — but it only touches 1% of our productive activity because it’s not part of the flow of the work.”

    Make sure the social media in your workplace has the same characteristics as social media in your personal life:

    1. Strategy — a clear, specific purpose,
    2. Technology — designed around user behavior,
    3. Organization — supported by new structures and practices as necessary, and
    4. Personal Engagement — catalyzed individual discretionary effort.

      My personal feeling: corporate social networks will get the same proportion of contribution than other social networks, ie 1 contributor, 10 sharers, 100 readers.
      And it will only be exploited by maximum 2 to 3% of the whole company, the ones wishing to “increasing productivity, stimulating innovation, and enhancing employee engagement”.