{"id":132,"date":"2020-10-11T17:54:14","date_gmt":"2020-10-11T15:54:14","guid":{"rendered":"https:\/\/aubertmme.wordpress.com\/?page_id=132"},"modified":"2025-10-31T14:39:25","modified_gmt":"2025-10-31T13:39:25","slug":"digital-strategy-for-knauf-belgium-2011-2013","status":"publish","type":"page","link":"https:\/\/aubertm.me\/index.php\/my-experience\/digital-strategy-for-knauf-belgium-2011-2013\/","title":{"rendered":"2011-2013 Knauf Belgium"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\" id=\"digital-strategy-for-the-belgian-website-and-social-medias\">Digital strategy for the Belgian website and social medias<\/h2>\n\n\n<p>I audited the digital situation of the brand in Belgium compared to competitors, then created a digital strategy for the website and social medias.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"mission1\">Mission1<\/h2>\n\n\n<p>I set up KPIs and supported the stakeholders in redefining the SEA and Google Analytics policies. I launched the social medias and trained the marketing team members on SEO copywriting and conversion funnels. I highlighted the digital strategic pitfalls to the management team.<br>At the end of the mission, the client hired a specialist in order to follow-up our work, and apply my recommendations.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"in-short\">In short<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li>created a business case from stakeholders needs<\/li>\n\n\n\n<li>study of the existing online presence and made a strategic analysis with KPIs<\/li>\n\n\n\n<li>quarterly reporting with KPIs and recommendations to stakeholders<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"results\">Results<\/h2>\n\n\n<ul id=\"block-d04cbc3c-e3bb-4051-a741-ed211187a855\" class=\"wp-block-list\">\n<li>2 Facebook campaigns\n<ul class=\"wp-block-list\">\n<li>Reach:\u00a0<strong>1.746.064 users<\/strong><\/li>\n\n\n\n<li>Budget:\u00a0<strong>222,89\u20ac.<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Facebook: +1500\u00a0fans<\/li>\n\n\n\n<li>Twitter: 150 followers<\/li>\n\n\n\n<li>Klout: 32<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital strategy for the Belgian website and social medias I audited the digital situation of the brand in Belgium compared to competitors, then created a digital strategy for the website and social medias. Mission1 I set up KPIs and supported the stakeholders in redefining the SEA and Google Analytics policies. I launched the social medias [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3967,"menu_order":2011,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-132","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":4,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/132\/revisions"}],"predecessor-version":[{"id":5208,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/132\/revisions\/5208"}],"up":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/3967"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}