{"id":2375,"date":"2018-09-17T15:13:11","date_gmt":"2018-09-17T13:13:11","guid":{"rendered":"http:\/\/aubertm.me\/?page_id=2375"},"modified":"2025-10-31T14:33:43","modified_gmt":"2025-10-31T13:33:43","slug":"schreder","status":"publish","type":"page","link":"https:\/\/aubertm.me\/index.php\/my-experience\/schreder\/","title":{"rendered":"2015 Mission pour Schr\u00e9der"},"content":{"rendered":"<h2>Consultance en strat\u00e9gie de positionnement web<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2366 size-medium alignright\" src=\"http:\/\/aubertmme.wordpress.com\/wp-content\/uploads\/2018\/09\/logo-schreder-300x90.png\" alt=\"\" width=\"300\" height=\"90\"><\/p>\n<p><strong>Mission<\/strong>: accompagner le d\u00e9partement marketing dans la refonte du syst\u00e8me de sites web mondiaux (Microsoft Sharepoint: 42 sites web locaux en 13 langues)<\/p>\n<p><strong>Project management<\/strong>: j&#8217;ai anim\u00e9 3 demies journ\u00e9es d&#8217;atelier de marketing strat\u00e9gique pour l&#8217;ensemble de l&#8217;\u00e9quipe du d\u00e9partement, afin d&#8217;identifier les enjeux strat\u00e9giques (SWOT) et les int\u00e9r\u00eats des publics cibles vis\u00e9s.<br \/>\nA partir des informations r\u00e9colt\u00e9es, j&#8217;ai r\u00e9dig\u00e9 le cahier des charges \u00e0 destination des agences web, pour pr\u00e9parer la refonte du syst\u00e8me de sites web mondiaux.<\/p>\n<p><strong>En bref<\/strong>:<\/p>\n<ul>\n<li>Ateliers de marketing strat\u00e9gique<\/li>\n<li>Analyse SWOT et publics cibles<\/li>\n<li>R\u00e9alisation d\u2019un cahier des charges \u00e0 partir des besoins des stakeholders<\/li>\n<\/ul>\n<p><strong>R\u00e9sultats<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type:none\">\n<ul>\n<li><strong>13 pages de cahier des charges en anglais pour l&#8217;appel d&#8217;offre \u00e0 envoyer aux agences web<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"http:\/\/aubertmme.wordpress.com\/contact\/\">Contactez-moi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consultance en strat\u00e9gie de positionnement web Mission: accompagner le d\u00e9partement marketing dans la refonte du syst\u00e8me de sites web mondiaux (Microsoft Sharepoint: 42 sites web locaux en 13 langues) Project management: j&#8217;ai anim\u00e9 3 demies journ\u00e9es d&#8217;atelier de marketing strat\u00e9gique pour l&#8217;ensemble de l&#8217;\u00e9quipe du d\u00e9partement, afin d&#8217;identifier les enjeux strat\u00e9giques (SWOT) et les int\u00e9r\u00eats [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3967,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2375","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/2375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=2375"}],"version-history":[{"count":2,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/2375\/revisions"}],"predecessor-version":[{"id":5192,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/2375\/revisions\/5192"}],"up":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/3967"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}