{"id":2971,"date":"2016-05-26T17:16:54","date_gmt":"2016-05-26T15:16:54","guid":{"rendered":"http:\/\/aubertm.me\/fr\/?page_id=1539"},"modified":"2025-11-04T15:00:41","modified_gmt":"2025-11-04T14:00:41","slug":"azimut","status":"publish","type":"page","link":"https:\/\/aubertm.me\/index.php\/my-experience\/azimut\/","title":{"rendered":"2004-2018 Missions pour Azimut"},"content":{"rendered":"\n<p id=\"top\">Azimut est la premi\u00e8re coop\u00e9rative d&#8217;activit\u00e9s de Belgique. Elle a import\u00e9 le concept de France en 2001, et je faisais partie de ses premi\u00e8res entrepreneuses en apprentissage en 2003. Depuis, passer par une coop\u00e9rative d&#8217;activit\u00e9s pour se lancer s&#8217;est banalis\u00e9.<\/p>\n\n\n\n<p>Comme les activit\u00e9s d&#8217;Azimut et celles de JW SPRL ont grandi en parall\u00e8le, les services que j&#8217;ai pu lui apporter ont \u00e9volu\u00e9 en m\u00eame temps que ma carri\u00e8re.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#2016\" data-type=\"internal\" data-id=\"#2016\">2016-2018 Data marketing<\/a><\/li>\n\n\n\n<li><a href=\"#2015\">2015-2017 Formations en data marketing<\/a><\/li>\n\n\n\n<li><a href=\"#20147\">2014-2017 Participation au Conseil d&#8217;Administration<\/a><\/li>\n\n\n\n<li><a href=\"#2014\">2014 Digital transformation<\/a><\/li>\n\n\n\n<li><a href=\"#2006\">2006 Content marketing<\/a><\/li>\n\n\n\n<li><a href=\"#2005\">2005 Project management<\/a><\/li>\n\n\n\n<li><a href=\"#2004\">2004 SEO<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"2016\">2016-2018 Data marketing<\/h2>\n\n\n<p><strong>Mission :<\/strong> \u00e9largir et approfondir la pr\u00e9sence en ligne<\/p>\n\n\n\n<p><strong>Data marketing :<\/strong> optimisation de la segmentation des newsletters (Mailchimp) et marketing des contenus<\/p>\n\n\n\n<p><strong>R\u00e9sultats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>croissance des audiences qualifi\u00e9es sur\u00a0Facebook, Twitter et\u00a0Linkedin<\/li>\n\n\n\n<li>d\u00e9veloppement du mat\u00e9riel de marketing de contenu<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Retour<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2015\">2015-2017 Formations en data marketing<\/h2>\n\n\n<p><strong>Mission :<\/strong> former les ind\u00e9pendants d\u00e9butants pour qu&#8217;ils utilisent efficacement les outils marketing en ligne<\/p>\n\n\n\n<p><strong>Change manager : <\/strong>mise en place de formations, d&#8217;ateliers et de sessions de coaching individuel pour optimiser le taux d&#8217;appropriation des outils (Pareto)<\/p>\n\n\n\n<p><strong>R\u00e9sultats : <\/strong><\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:60.25044%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/aubertm.me\/wp-content\/uploads\/2021\/04\/azimut-marina-aubert-01-1024x683.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/aubertm.me\/wp-content\/uploads\/2021\/04\/azimut-marina-aubert-01-1024x683.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/aubertm.me\/wp-content\/uploads\/2021\/04\/azimut-marina-aubert-01-1024x683.jpg?strip=info&#038;w=1068&#038;ssl=1 1068w\" alt=\"\" data-height=\"712\" data-id=\"4789\" data-link=\"https:\/\/aubertm.me\/azimut-marina-aubert-01\/\" data-url=\"https:\/\/aubertm.me\/wp-content\/uploads\/2021\/04\/azimut-marina-aubert-01-1024x683.jpg\" data-width=\"1068\" src=\"https:\/\/i0.wp.com\/aubertm.me\/wp-content\/uploads\/2021\/04\/azimut-marina-aubert-01-1024x683.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:39.74956%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/aubertm.me\/wp-content\/uploads\/2025\/10\/azimut-portrait_geant.png?strip=info&#038;w=491&#038;ssl=1 491w\" alt=\"\" data-height=\"497\" data-id=\"5008\" data-link=\"https:\/\/aubertm.me\/azimut-portrait_geant\/\" data-url=\"https:\/\/aubertm.me\/wp-content\/uploads\/2025\/10\/azimut-portrait_geant.png\" data-width=\"491\" src=\"https:\/\/i0.wp.com\/aubertm.me\/wp-content\/uploads\/2025\/10\/azimut-portrait_geant.png?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Retour<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"20147\">2014-2017 Participation au Conseil d&#8217;Administration<\/h2>\n\n\n<p>Invit\u00e9e en tant que\u00a0multi-entrepreneuse en structures collaboratives (e-criture ASBL, RueDuWeb SPRL, Molengeek)<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Retour<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2014\">2014 Digital transformation<\/h2>\n\n\n<p><strong>Mission :<\/strong> mentoring mensuel pour les entrepreneurs dans le web, animations de networking entre ses membres<\/p>\n\n\n\n<p><strong>Change manager :<\/strong> information, formations (Business Model Canvas), cr\u00e9ation d&#8217;une communaut\u00e9<\/p>\n\n\n\n<p><strong>R\u00e9sultats :<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"911\" src=\"https:\/\/aubertm.me\/wp-content\/uploads\/2020\/12\/wupjump4digital-1024x911.png\" alt=\"\" class=\"wp-image-4787\" srcset=\"https:\/\/aubertm.me\/wp-content\/uploads\/2020\/12\/wupjump4digital-1024x911.png 1024w, https:\/\/aubertm.me\/wp-content\/uploads\/2020\/12\/wupjump4digital-300x267.png 300w, https:\/\/aubertm.me\/wp-content\/uploads\/2020\/12\/wupjump4digital-768x683.png 768w, https:\/\/aubertm.me\/wp-content\/uploads\/2020\/12\/wupjump4digital.png 1056w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Retour<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2006\">2006<strong> <\/strong>Content marketing<\/h2>\n\n\n<p><strong>Mission :<\/strong> refonte du contenu web<\/p>\n\n\n\n<p><strong>Business analyst :<\/strong> r\u00e9daction du cahier des charges \u00e0 partir des besoins des parties prenantes<\/p>\n\n\n\n<p><strong>Functional analyst : <\/strong>\u00e9tude du site web existant ; s\u00e9lection et coordination des ressources techniques <\/p>\n\n\n\n<p><strong>Information architect :<\/strong> livraison des contenus structur\u00e9s et de recommandations aux parties prenantes<\/p>\n\n\n\n<p><strong>Change management : <\/strong>formation des ressources internes aux manipulations techniques, \u00e0 l&#8217;architecture d&#8217;information et \u00e0 la r\u00e9daction web<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>R\u00e9sultats :<\/strong> +50% visiteurs du site web<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Retour<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2005\">2005 Project management<\/h2>\n\n\n<p><strong>Mission : <\/strong>mise en place du syst\u00e8me de lettres d&#8217;information papier<\/p>\n\n\n\n<p><strong>Business analyst : <\/strong>r\u00e9daction du cahier des charges \u00e0 partir des besoins des parties prenantes<\/p>\n\n\n\n<p><strong>Functional analyst : <\/strong>s\u00e9lection des fournisseurs (design, impression, diffusion)<\/p>\n\n\n\n<p><strong>Project manager : <\/strong>coordination des ressources <\/p>\n\n\n\n<p><strong>Information architect :<\/strong> cr\u00e9ation de l&#8217;architecture d&#8217;information\u00a0; livraison des contenus structur\u00e9s et de recommandations aux parties prenantes<\/p>\n\n\n\n<p><strong>Journalist :<\/strong> r\u00e9daction <\/p>\n\n\n\n<p><strong>R\u00e9sultats : <\/strong>3 newsletters par an<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Retour<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2004\">2004 SEO<\/h2>\n\n\n<p><strong>Mission :<\/strong> rendre le site web indexable dans Google<\/p>\n\n\n\n<p><strong>Business analyst :<\/strong> r\u00e9daction du cahier des charges \u00e0 partir des besoins des parties prenantes<\/p>\n\n\n\n<p><strong>Functional analyst :<\/strong> Audit du site web existant<\/p>\n\n\n\n<p><strong>Front-end dev :<\/strong> conversion des frames HTML et du webdesign aux styles en dur en un webdesign au CSS adaptatif<\/p>\n\n\n\n<p><strong>Information architect :<\/strong> cr\u00e9ation de l&#8217;architecture d&#8217;information<\/p>\n\n\n\n<p><strong>Journalist :<\/strong> r\u00e9daction<\/p>\n\n\n\n<p><strong>R\u00e9sultats:<\/strong> Le site web est apparu dans les r\u00e9sultats de Google<strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Retour<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Azimut est la premi\u00e8re coop\u00e9rative d&#8217;activit\u00e9s de Belgique. Elle a import\u00e9 le concept de France en 2001, et je faisais partie de ses premi\u00e8res entrepreneuses en apprentissage en 2003. Depuis, passer par une coop\u00e9rative d&#8217;activit\u00e9s pour se lancer s&#8217;est banalis\u00e9. Comme les activit\u00e9s d&#8217;Azimut et celles de JW SPRL ont grandi en parall\u00e8le, les services [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":3967,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2971","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/2971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=2971"}],"version-history":[{"count":31,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/2971\/revisions"}],"predecessor-version":[{"id":5308,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/2971\/revisions\/5308"}],"up":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/pages\/3967"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}