{"id":1136,"date":"2012-03-13T21:01:00","date_gmt":"2012-03-13T20:01:00","guid":{"rendered":"http:\/\/aubertm.journalisteweb.be\/2012\/03\/13\/mon-experience-du-sxswi-2012-austin-texas\/"},"modified":"2026-10-12T10:38:16","modified_gmt":"2026-10-12T09:38:16","slug":"mon-experience-du-sxswi-2012-austin-texas","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2012\/03\/13\/mon-experience-du-sxswi-2012-austin-texas\/","title":{"rendered":"Mon exp\u00e9rience du #SXSWi 2012 (Austin, Texas)"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"rencontres-au-pays-des-connectes\">Rencontres au pays des connect\u00e9s<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Le SXSW (South by South West) est une grande rencontre des mondes de la musique et du cin\u00e9ma, \u00e0 laquelle s\u2019est ajout\u00e9 il y a quelques ann\u00e9es le monde de l\u2019interactif. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">On compare ce congr\u00e8s \u00e0 un woodstock, car s\u2019y rencontrent tour \u00e0 tour gourous, c\u00e9l\u00e9brit\u00e9s, startups, consultants, politiciens, entrepreneurs\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bref, un vrai sommet du neurone, geek pour la partie \u00e0 laquelle j\u2019ai assist\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En marge de ce bon millier de conf\u00e9rences, se sont tenues chaque soir plusieurs dizaines de soir\u00e9es, priv\u00e9es, cr\u00e9atives, business, dansantes, promotionnelles. Les occasions de networking n\u2019ont pas manqu\u00e9.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"des-conferences-et-des-geeks\">Des conf\u00e9rences et des geeks<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Je suis all\u00e9e au SXSW dans le cadre de la <a href=\"http:\/\/www.webmission.be\/\" title=\"Webmission belge\" target=\"_blank\">Webmission<\/a>, une initiative belge ayant pour but de rassembler les entrepreneurs web dans des voyages de d\u00e9couverte technologique.<br>Mon objectif \u00e9tait de voir ce qu\u2019il y avait ailleurs, de confirmer ou d\u2019infirmer la vision du secteur, de mon m\u00e9tier, de mon positionnement par rapport \u00e0 mes clients. Le r\u00e9sultat en fut plus que probant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au niveau des conf\u00e9rences, j\u2019en suis arriv\u00e9e aux m\u00eames conclusions qu\u2019il y a quelques semaines pour le Sommet Entreprise 2.0 \u00e0 Paris: je n\u2019ai pas appris grand chose, car j\u2019aurais pu moi-m\u00eame intervenir.<br>J\u2019en ai retenu n\u00e9anmoins quelques bonnes phrases, et l\u2019interaction m\u2019a permis d\u2019affiner mes synth\u00e8ses (j\u2019en ferai un blogpost), et de rencontrer d\u2019autres professionnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019espace d\u2019exposition s\u2019est av\u00e9r\u00e9 une v\u00e9ritable orgie pour marketeers web! D\u00e9couvrir de jeunes startups d\u00e9veloppant de nouvelles applications web m\u2019a donn\u00e9 de nouvelles id\u00e9es pour mes clients. Ce fut aussi l\u2019occasion de mesurer le succ\u00e8s d\u2019entrepreneurs web rencontr\u00e9s il y a plusieurs ann\u00e9es.&nbsp;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"is-it-worth-it\">Is it worth it?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 des conf\u00e9rences aux niveaux in\u00e9gaux, le cadre global du SXSW est une extraordinaire rencontre pour le secteur, un have-to-be pour tout ce qui touche \u00e0 l\u2019innovation entrepreneuriale, l\u2019occasion d\u2019un networking intensif.<br>Je pense qu\u2019il est au moins int\u00e9ressant d\u2019en suivre les tweets et les programmes, le mieux \u00e9tant bien s\u00fbr de pouvoir s\u2019il d\u00e9placer, \u00e0 mon avis sur base annuelle ou bisannuelle.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/media.tumblr.com\/tumblr_m0ueweDuLQ1qe0k3y.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/damienvanachter.com\/\" title=\"Damien Van Achter\" target=\"_blank\">Photo de Damien Van Achter<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webmission Austin - Marina Aubert\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3mjVkIWW2d0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Rencontres au pays des connect\u00e9s Le SXSW (South by South West) est une grande rencontre des mondes de la musique et du cin\u00e9ma, \u00e0 laquelle s\u2019est ajout\u00e9 il y a quelques ann\u00e9es le monde de l\u2019interactif.<\/p>\n","protected":false},"author":2,"featured_media":5753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,5],"tags":[10],"class_list":["post-1136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-news","tag-fr"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/aubertm.me\/wp-content\/uploads\/2012\/03\/sxsw-1.jpg","_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1136"}],"version-history":[{"count":3,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1136\/revisions"}],"predecessor-version":[{"id":5756,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1136\/revisions\/5756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media\/5753"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}