{"id":1146,"date":"2014-02-02T15:44:50","date_gmt":"2014-02-02T14:44:50","guid":{"rendered":"http:\/\/orchestraaa.com\/?p=1136"},"modified":"2014-02-02T15:44:50","modified_gmt":"2014-02-02T14:44:50","slug":"orchestraaa-programme-presse-20","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2014\/02\/02\/orchestraaa-programme-presse-20\/","title":{"rendered":"Orchestraaa Programme Presse 2.0"},"content":{"rendered":"<p>La presse \u00e9crite est en pleine crise: Internet bouscule enti\u00e8rement ses modes de financement traditionnels, et nombreux sont les titres de presse en train de se noyer dans le tournant num\u00e9rique.<\/p>\n<p>Les journalistes de presse exp\u00e9riment\u00e9s voient leur travail peu valoris\u00e9 et le r\u00e9sultat qualitatif pour les lecteurs d\u00e9croit trop souvent.<\/p>\n<p>Certains de ces journalistes profitent du web pour tenter de lancer leur propre m\u00e9dia. Mais \u00e9videmment, le journalisme et la cr\u00e9ation d&#8217;un organe de presse viable sont deux m\u00e9tiers diff\u00e9rents.<\/p>\n<p>Pour leur apporter des conseils de professionnels, nous avons cr\u00e9\u00e9 le Programme Presse 2.0.<\/p>\n<p>Dans ce programme, nous accompagnons ces nouveaux entrepreneurs :<\/p>\n<ul>\n<li>en optimisant leur proposition commerciale, \u00e0 destination des lecteurs et des annonceurs.<\/li>\n<li>en facilitant la mutualisation des moyens, techniques et commerciaux, gr\u00e2ce \u00e0 des partenaires sp\u00e9cialis\u00e9s.<\/li>\n<li>en les \u00e9veillant aux enjeux de l&#8217;\u00e9volution de la communication web et des r\u00e9seaux sociaux.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La presse \u00e9crite est en pleine crise: Internet bouscule enti\u00e8rement ses modes de financement traditionnels, et nombreux sont les titres de presse en train de se noyer dans le tournant num\u00e9rique. Les journalistes de presse exp\u00e9riment\u00e9s voient leur travail peu valoris\u00e9 et le r\u00e9sultat qualitatif pour les lecteurs d\u00e9croit trop souvent. Certains de ces journalistes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[10],"class_list":["post-1146","post","type-post","status-publish","format-standard","hentry","category-news","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1146"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1146\/revisions"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}