{"id":1161,"date":"2015-11-02T14:22:38","date_gmt":"2015-11-02T12:22:38","guid":{"rendered":"http:\/\/collaborations.aubertm.me\/?p=1161"},"modified":"2015-11-02T14:22:38","modified_gmt":"2015-11-02T12:22:38","slug":"cibler-clients","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2015\/11\/02\/cibler-clients\/","title":{"rendered":"Cibler efficacement ses clients"},"content":{"rendered":"<p>Lorsque j&#8217;accompagne les starters dans leur strat\u00e9gie marketing, nous travaillons sur leur vision \u00e0 5 ans et sur la d\u00e9finition de leurs cibles clients.<\/p>\n<p>Pour eux, j&#8217;ai d\u00e9velopp\u00e9 ce graphe:<!--more--><\/p>\n<p><a href=\"http:\/\/localhost\/wp-content\/uploads\/2015\/11\/definir-cibles-clients.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/localhost\/wp-content\/uploads\/2015\/11\/definir-cibles-clients.png\" class=\"alignnone size-full wp-image-1162\" alt=\"Cibler ses clients\" width=\"1009\" height=\"757\"><\/a><\/p>\n<p>L&#8217;objectif est de cibler des clients id\u00e9aux, car ils rapportent de l&#8217;argent et partagent nos valeurs, un crit\u00e8re propice \u00e0&nbsp;des relations commerciales durables.<\/p>\n<p>Il reste alors \u00e0 d\u00e9finir les deux param\u00e8tres n\u00e9cessaires pour bien cadrer la prospection:<\/p>\n<ol>\n<li>Quelles sont mes valeurs?<\/li>\n<li><span style=\"font-weight: 300\">Quelle(s) taille(s) de clients mon profil int\u00e9resse-t-il? Nombre d&#8217;employ\u00e9s, chiffre d&#8217;affaires, si\u00e8ge dans le pays ou \u00e0 l&#8217;\u00e9tranger,&#8230;<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque j&#8217;accompagne les starters dans leur strat\u00e9gie marketing, nous travaillons sur leur vision \u00e0 5 ans et sur la d\u00e9finition de leurs cibles clients. Pour eux, j&#8217;ai d\u00e9velopp\u00e9 ce graphe:<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[10],"class_list":["post-1161","post","type-post","status-publish","format-standard","hentry","category-social-innovation","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1161"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1161\/revisions"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}