{"id":1174,"date":"2016-01-22T14:40:27","date_gmt":"2016-01-22T13:40:27","guid":{"rendered":"http:\/\/collaborations.aubertm.me\/?p=1174"},"modified":"2016-01-22T14:40:27","modified_gmt":"2016-01-22T13:40:27","slug":"essentiel-redaction-web","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2016\/01\/22\/essentiel-redaction-web\/","title":{"rendered":"L\u2019essentiel de la r\u00e9daction web"},"content":{"rendered":"<p>Les principes de la r\u00e9daction web sont\u00a0en soit simples. Ils n\u00e9cessitent n\u00e9anmoins un certain entra\u00eenement avant d&#8217;\u00eatre capable de les appliquer correctement. Ce n&#8217;est pas l&#8217;outil qui fait le professionnel, c&#8217;est le savoir-faire \ud83d\ude42<!--more--><\/p>\n<p>Nota bene: ces principes sont issus de mon exp\u00e9rience de journaliste web d&#8217;entreprise. Ils sont \u00e0 d\u00e9cliner en bonne intelligence en fonction du m\u00e9dia, de la place du contenu dans le site web, etc. Faites-vous conseiller par des professionnels de la communication web pour appliquer ces principes de mani\u00e8re optimale.<\/p>\n<h1>Faciliter la lecture<\/h1>\n<ol>\n<li>Liens en fin d\u2019article*<\/li>\n<li>Id\u00e9es principales en <b>gras<\/b><\/li>\n<li>Illustration(s)<\/li>\n<li>Titres et intertitres\u00a0(max. 7 mots)<\/li>\n<li>80 signes max. de large<\/li>\n<li>1.500 \u00e0 2.000 signes de long<\/li>\n<li>Max. 7 \u00e9l\u00e9ments par liste<\/li>\n<\/ol>\n<p>Les espaces ins\u00e9cables sont mat\u00e9rialis\u00e9s par l&#8217;expression HTML &#8221; &amp;nbsp; &#8220;.<\/p>\n<h1>Promouvoir ses contenus<\/h1>\n<ol>\n<li>Metadonn\u00e9es*\n<ol>\n<li>URL<\/li>\n<li>Fil d\u2019ariane<\/li>\n<li>Tags<\/li>\n<\/ol>\n<\/li>\n<li>Contenus li\u00e9s<\/li>\n<li>Partager:\n<ol>\n<li>r\u00e9seaux sociaux<\/li>\n<li>e-mail<\/li>\n<\/ol>\n<\/li>\n<li>Continuer \u00e0 informer:\n<ol>\n<li>newsletter<\/li>\n<li>r\u00e9seaux sociaux<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2>*Metadonn\u00e9es<\/h2>\n<ul>\n<li>Title 60 signes\n<ul>\n<li>Le nom de l\u2019onglet<\/li>\n<li>Le nom du favori<\/li>\n<li>Dans les r\u00e9sultats des moteurs de recherche<\/li>\n<\/ul>\n<\/li>\n<li>Description 155 signes\n<ul>\n<li>Dans les r\u00e9sultats des moteurs de recherche<\/li>\n<\/ul>\n<\/li>\n<li>nom-image.jpg\n<ul>\n<li>Pour le r\u00e9f\u00e9rencement<\/li>\n<\/ul>\n<\/li>\n<li>Titre alternatif de l\u2019image\n<ul>\n<li>Pour le r\u00e9f\u00e9rencement<\/li>\n<li>Pour les handicap\u00e9s et les personnes \u00e2g\u00e9es<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>*Liens en fin d\u2019article<\/h2>\n<p>Chaque fin d&#8217;article doit renvoyer vers un appel \u00e0 l&#8217;action (en anglais call-to-action, ou CTA, ou C2A), pour par exemple proposer:<\/p>\n<ul>\n<li>d&#8217;autres articles en lien avec le sujet<\/li>\n<li>un abonnement \u00e0 une newsletter, aux r\u00e9seaux sociaux<\/li>\n<li>une prise de contact par t\u00e9l\u00e9phone ou par e-mail<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p><a href=\"http:\/\/localhost\/wp-content\/uploads\/2016\/01\/redaction-web-lien-fin-article-aubertm.png\" rel=\"attachment wp-att-1176\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1176\" src=\"http:\/\/localhost\/wp-content\/uploads\/2016\/01\/redaction-web-lien-fin-article-aubertm.png\" alt=\"redaction-web-lien-fin-article-aubertm\" width=\"1149\" height=\"619\" \/><\/a> <a href=\"http:\/\/localhost\/wp-content\/uploads\/2016\/01\/redaction-web-promouvoir-contenus-aubertm.png\" rel=\"attachment wp-att-1177\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1177\" src=\"http:\/\/localhost\/wp-content\/uploads\/2016\/01\/redaction-web-promouvoir-contenus-aubertm.png\" alt=\"redaction-web-promouvoir-contenus-aubertm\" width=\"724\" height=\"1012\" \/><\/a> <a href=\"http:\/\/localhost\/wp-content\/uploads\/2016\/01\/redaction-web-faciliter-lecture-aubertm.png\" rel=\"attachment wp-att-1178\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1178\" src=\"http:\/\/localhost\/wp-content\/uploads\/2016\/01\/redaction-web-faciliter-lecture-aubertm.png\" alt=\"redaction-web-faciliter-lecture-aubertm\" width=\"724\" height=\"882\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les principes de la r\u00e9daction web sont\u00a0en soit simples. Ils n\u00e9cessitent n\u00e9anmoins un certain entra\u00eenement avant d&#8217;\u00eatre capable de les appliquer correctement. Ce n&#8217;est pas l&#8217;outil qui fait le professionnel, c&#8217;est le savoir-faire \ud83d\ude42<\/p>\n","protected":false},"author":2,"featured_media":1176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[10],"class_list":["post-1174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-consultancy","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1174"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}