{"id":1244,"date":"2016-04-22T16:22:16","date_gmt":"2016-04-22T14:22:16","guid":{"rendered":"http:\/\/collaborations.aubertm.me\/?p=1244"},"modified":"2016-04-22T16:22:16","modified_gmt":"2016-04-22T14:22:16","slug":"etablir-charte-editoriale-de-media","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2016\/04\/22\/etablir-charte-editoriale-de-media\/","title":{"rendered":"Etablir la charte \u00e9ditoriale de son m\u00e9dia"},"content":{"rendered":"<p><strong>La charte \u00e9ditoriale<\/strong>\u00a0a pour objectif d&#8217;harmoniser les diff\u00e9rents canaux d&#8217;un m\u00e9dia. Elle formalise :<!--more--><\/p>\n<ul>\n<li>les r\u00e8gles de d\u00e9ontologie, et les valeurs du m\u00e9dia,<\/li>\n<li>le workflow de gestion des contenus,<\/li>\n<li>l&#8217;articulation de la ligne graphique entre les diff\u00e9rents canaux qui d\u00e9pendent d&#8217;elle.<\/li>\n<\/ul>\n<p><strong>La ligne \u00e9ditoriale<\/strong> est un des \u00e9l\u00e9ments de la charte \u00e9ditoriale, et peut se d\u00e9cliner de mani\u00e8re globale <a href=\"https:\/\/aubertm.me\/2013\/12\/13\/la-ligne-editoriale-de-votre-personal-branding\/\">pour la marque<\/a>, ou plus finement <a href=\"https:\/\/aubertm.me\/2016\/03\/07\/lignes-editoriales-reseaux-sociaux\/\">pour chacun de ses canaux<\/a>.<\/p>\n<p>[EDIT] Mes camarades Isabelle Canivet et Jean-Marc Hardy ont tr\u00e8s bien expliqu\u00e9 et illustr\u00e9 leur point de vue de ce qu&#8217;\u00e9tait <a href=\"https:\/\/yellowdolphins.com\/publications\/30-techniques-pour-vos-contenus\/la-charte-editoriale\/\" target=\"_blank\" rel=\"noopener\">une charte \u00e9ditoriale<\/a>, merci \u00e0 eux pour cette contribution au m\u00e9tier!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La charte \u00e9ditoriale\u00a0a pour objectif d&#8217;harmoniser les diff\u00e9rents canaux d&#8217;un m\u00e9dia. Elle formalise :<\/p>\n","protected":false},"author":2,"featured_media":1208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[10],"class_list":["post-1244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-consultancy","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}