{"id":1547,"date":"2019-08-29T12:59:49","date_gmt":"2019-08-29T10:59:49","guid":{"rendered":"http:\/\/collaborations.aubertm.me\/?p=1547"},"modified":"2019-08-29T12:59:49","modified_gmt":"2019-08-29T10:59:49","slug":"vocabulaire-du-graphisme-en-entreprise","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2019\/08\/29\/vocabulaire-du-graphisme-en-entreprise\/","title":{"rendered":"Vocabulaire du graphisme en entreprise"},"content":{"rendered":"\n

Je reprends ici le vocabulaire que nous avons d\u00e9velopp\u00e9 avec mes coll\u00e8gues de Bruxelles Formation, afin de mieux communiquer en interne et avec les agences de communication autour des strat\u00e9gies graphiques et visuelles<\/p>\n\n\n\n\n\n\n

Charte graphique<\/h2>\n\n\n

Document qui contextualise les objectifs et la strat\u00e9gie <\/strong>du langage graphique que l’organisation doit d\u00e9ployer<\/p>\n\n\n

Ligne graphique<\/h2>\n\n\n

Document qui explique le concept cr\u00e9atif et tactique <\/strong>qui a \u00e9t\u00e9 retenu<\/p>\n\n\n

Guide graphique<\/h2>\n\n\n

Document qui d\u00e9taille comment d\u00e9cliner la ligne graphique en pratique<\/strong>, au quotidien<\/p>\n\n\n

Concept graphique<\/h2>\n\n\n

R\u00e9sultat du processus cr\u00e9atif qui permet ensuite d’\u00eatre d\u00e9clin\u00e9 visuellement sur tous les supports de communication. Le concept graphique doit suivre le guide graphique de l’organisation, tout en apportant une identit\u00e9 propre au produit qu’il doit habiller visuellement.<\/p>\n\n\n

Charte photographique<\/h2>\n\n\n

Document qui contextualise les objectifs et la strat\u00e9gie <\/strong>du langage photographique que l’organisation doit d\u00e9ployer <\/p>\n","protected":false},"excerpt":{"rendered":"

Je reprends ici le vocabulaire que nous avons d\u00e9velopp\u00e9 avec mes coll\u00e8gues de Bruxelles Formation, afin de mieux communiquer en interne et avec les agences de communication autour des strat\u00e9gies graphiques et visuelles<\/p>\n","protected":false},"author":2,"featured_media":2138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[10],"class_list":["post-1547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-consultancy","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1547"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}