{"id":1555,"date":"2011-12-08T10:42:20","date_gmt":"2011-12-08T09:42:20","guid":{"rendered":"http:\/\/aubertm.journalisteweb.be\/2011\/12\/08\/the-future-of-marketing-understanding-value\/"},"modified":"2011-12-08T10:42:20","modified_gmt":"2011-12-08T09:42:20","slug":"the-future-of-marketing-understanding-value","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2011\/12\/08\/the-future-of-marketing-understanding-value\/","title":{"rendered":"&#8220;The future of marketing &#8211; understanding value co-creation&#8221;"},"content":{"rendered":"<p>\u201d it is important to understand that in order for a customer to be able to create value for himself the customer needs a whole lot more than just your product or service.&#8221;<br \/>\n\u201cUnfortunately most companies consider their jobs done when the product or service is sold. \u201c<\/p>\n<p>\u201cin today\u2019s hyper-connected world is the way customers \u201chire\u201d other customer\u2019s expertise to be able to get their jobs done\u201d<\/p>\n<p>\u201cThis is what value co-creation is all about: understanding that there is more to creating value than what your company provides. \u201c<\/p>\n<p>Read it all!<\/p>\n<p>Source:&nbsp;<a href=\"http:\/\/www.mycustomer.com\/topic\/customer-experience\/wim-rampen-future-marketing-understanding-value-cocreation\/110004\">The future of marketing &#8211; understanding value co-creation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201d it is important to understand that in order for a customer to be able to create value for himself the customer needs a whole lot more than just your product or service.&#8221; \u201cUnfortunately most companies consider their jobs done when the product or service is sold. \u201c \u201cin today\u2019s hyper-connected world is the way [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,7],"tags":[9],"class_list":["post-1555","post","type-post","status-publish","format-link","hentry","category-social-innovation","category-strategy","tag-en","post_format-post-format-link"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1555"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1555\/revisions"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}