{"id":1573,"date":"2013-12-13T15:48:59","date_gmt":"2013-12-13T14:48:59","guid":{"rendered":"http:\/\/collaborations.aubertm.me\/?p=199"},"modified":"2013-12-13T15:48:59","modified_gmt":"2013-12-13T14:48:59","slug":"la-ligne-editoriale-de-votre-personal-branding","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2013\/12\/13\/la-ligne-editoriale-de-votre-personal-branding\/","title":{"rendered":"La ligne \u00e9ditoriale de votre (personal) branding"},"content":{"rendered":"<p>En donnant mes formations sur l&#8217;e-r\u00e9putation, je me suis rendue compte qu&#8217;il n&#8217;existait pas de ressource &#8220;simple&#8221; expliquant ce que devait comporter une ligne \u00e9ditoriale \u00e0 destination d&#8217;une e-r\u00e9putation ou d&#8217;un personal branding. Tous enrichissements sont les bienvenus.<\/p>\n<p>La ligne \u00e9ditoriale d\u00e9finit le type de communication de chaque e-canal, dans le cadre de vos objectifs de e-r\u00e9putation.<\/p>\n<p>Vous devez mentionner pour chaque e-canal:<\/p>\n<ul>\n<li>son objectif de communication,<\/li>\n<li>son positionnement par rapport aux autres e-canaux,<\/li>\n<li>les types de contenus publi\u00e9s:\n<ul>\n<li>articles, photos, vid\u00e9os, sons,<\/li>\n<li>contenus propres, contenus relay\u00e9s (manuellement, automatiquement, de quelle provenance), contenus comment\u00e9s,<\/li>\n<li>avec quel ton, selon quel style d&#8217;expression<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>EDIT<\/p>\n<p>La ligne \u00e9ditoriale pr\u00e9cise \u00e9galement de mani\u00e8re pratique le format, le ton, et la fr\u00e9quence de son expression. Elle est un des \u00e9l\u00e9ments de\u00a0la <a href=\"http:\/\/localhost\/wp-content\/uploads\/2016\/04\/etablir-charte-editoriale-de-media\/\">charte \u00e9ditoriale<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En donnant mes formations sur l&#8217;e-r\u00e9putation, je me suis rendue compte qu&#8217;il n&#8217;existait pas de ressource &#8220;simple&#8221; expliquant ce que devait comporter une ligne \u00e9ditoriale \u00e0 destination d&#8217;une e-r\u00e9putation ou d&#8217;un personal branding. Tous enrichissements sont les bienvenus. La ligne \u00e9ditoriale d\u00e9finit le type de communication de chaque e-canal, dans le cadre de vos objectifs [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[10],"class_list":["post-1573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-innovation","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=1573"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/1573\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=1573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=1573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=1573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}