{"id":657,"date":"2012-03-10T22:32:57","date_gmt":"2012-03-10T21:32:57","guid":{"rendered":"http:\/\/aubertm.journalisteweb.be\/2012\/03\/10\/more-smart-less-stupid-pr-for-better-business\/"},"modified":"2012-03-10T22:32:57","modified_gmt":"2012-03-10T21:32:57","slug":"more-smart-less-stupid-pr-for-better-business","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2012\/03\/10\/more-smart-less-stupid-pr-for-better-business\/","title":{"rendered":"&#8220;More Smart, Less Stupid: PR for Better Business #SXbetterbiz&#8221;"},"content":{"rendered":"<p><span>\u201cYou have to have engagement of the people who love you and stand by you. (\u2026)<\/span><\/p>\n<p><span>If people aren\u2019t heard, they will make themselves heard.\u00a0 There is an expectation on the part of constituents that corporations will listen. (\u2026)<\/span><\/p>\n<p><span>In the case where you just make a mistake, nothing wrong with apologizing. (\u2026)<\/span><span>You need to speak like a human being and reach people in their communities (\u2026)<\/span><\/p>\n<p><span>Planning communications from the Daily Show perspective belongs in crisis communications planning.<\/span><\/p>\n<p><span>American had cultivated a culture of transparency and openness, that was reflected in the organization\u2019s increasing investment in real-time communications and social media.\u00a0<\/span><\/p>\n<ul>\n<li><strong>Set a roadmap<\/strong>.\u00a0 Outline the issues your company cares about and stick to them.\u00a0 If the company threatens to deviate, ask why.\u00a0 Help the company stay on task.<\/li>\n<li>As communicators, <strong>actively build internal alignment<\/strong> around key issues.<\/li>\n<li>The military has the concept of \u2018over watch\u2019. On the ground, in the trenches, your vision narrows.\u00a0 The military always has\u00a0 people doing over watch \u2013 <strong>keeping an eye on the big picture<\/strong>. Communicators can do this very effectively.\u201d<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u201cYou have to have engagement of the people who love you and stand by you. (\u2026) If people aren\u2019t heard, they will make themselves heard.\u00a0 There is an expectation on the part of constituents that corporations will listen. (\u2026) In the case where you just make a mistake, nothing wrong with apologizing. (\u2026)You need to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[10],"class_list":["post-657","post","type-post","status-publish","format-standard","hentry","category-change-management","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=657"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/657\/revisions"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}