{"id":695,"date":"2012-04-15T19:22:00","date_gmt":"2012-04-15T18:22:00","guid":{"rendered":"http:\/\/aubertm.journalisteweb.be\/?p=191"},"modified":"2012-04-15T19:22:00","modified_gmt":"2012-04-15T18:22:00","slug":"instagram-its-not-a-bubble-its-valleywood","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2012\/04\/15\/instagram-its-not-a-bubble-its-valleywood\/","title":{"rendered":"Instagram: &#8220;It\u2019s Not A Bubble, It\u2019s Valleywood&#8221;"},"content":{"rendered":"<p>&#8220;The titans of new media have a distribution channel that\u2019s always hungry for more entertainment. They need to feed the beast \u2013 and they can\u2019t innovate fast enough. They need to rely on the Pinterests, the Instagrams and the Paths to give them the entertaining new hangouts for their audiences. Big companies aren\u2019t known for their ability to innovate, and certainly not as effectively and nimbly as startups That doesn\u2019t stop them from trying, but frankly my advice to them is to give up on innovation (Google+, ahem). Focus on your strengths \u2013 monetization and distribution \u2014 and outsource your weaknesses. Be more like a big movie studio. They don\u2019t make<em>&nbsp;The Blair Witch Project<\/em>, they make $700 million budget James Cameron action movies that are filmed on the moon and in the burning core of the Earth.&#8221;<\/p>\n<p>Source:&nbsp;<a title=\"Instagram: It\u2019s Not A Bubble, It\u2019s Valleywood\" href=\"http:\/\/techcrunch.com\/2012\/04\/14\/its-not-a-bubble-its-valleywood\/\" target=\"_blank\">http:\/\/techcrunch.com\/2012\/04\/14\/its-not-a-bubble-its-valleywood\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The titans of new media have a distribution channel that\u2019s always hungry for more entertainment. They need to feed the beast \u2013 and they can\u2019t innovate fast enough. They need to rely on the Pinterests, the Instagrams and the Paths to give them the entertaining new hangouts for their audiences. Big companies aren\u2019t known for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,5],"tags":[9],"class_list":["post-695","post","type-post","status-publish","format-standard","hentry","category-data-consultancy","category-news","tag-en"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=695"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/695\/revisions"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}