{"id":801,"date":"2012-11-12T14:26:55","date_gmt":"2012-11-12T13:26:55","guid":{"rendered":"http:\/\/orchestraaa.com\/?p=801"},"modified":"2012-11-12T14:26:55","modified_gmt":"2012-11-12T13:26:55","slug":"demain-dans-ton-magasin","status":"publish","type":"post","link":"https:\/\/aubertm.me\/index.php\/2012\/11\/12\/demain-dans-ton-magasin\/","title":{"rendered":"Demain, dans ton magasin"},"content":{"rendered":"<p>Selon Roel van der Landen de HighCo, le shopping de demain, ce sera:<\/p>\n<p><strong>Plus d&#8217;auto-achat<\/strong>. Le self-scanning est un des exemples. Le client aime le contr\u00f4le. Celui des prix notamment.<\/p>\n<p><strong>Plus de facilit\u00e9<\/strong> d&#8217;utilisation des produits. Aux marques de pousser l&#8217;innovation dans ce domaine.<\/p>\n<p><strong>Plus de rapidit\u00e9<\/strong>. Avec des applications mobiles notamment. Demain, les clients feront de plus en plus appel aux enseignes pour remplir leur caddie. Le syst\u00e8me des droppoints est en pleine progression et est appel\u00e9 \u00e0 se d\u00e9velopper.<\/p>\n<p><strong>Plus de connaissance du client<\/strong>. Qui passe sans doute par encore plus de sophistication dans le traitement des cartes de fid\u00e9lit\u00e9 et des tickets de caisse.<\/p>\n<p><strong>Plus de personnalisation<\/strong> dans la communication et dans les offres. L&#8217;e-couponing sert \u00e0 \u00e7a.<\/p>\n<p><strong>Plus d&#8217;informations<\/strong> pour le client avec la g\u00e9n\u00e9ralisation du QR code.<\/p>\n<blockquote><p>&#8220;En th\u00e9orie, un supermarch\u00e9 sans aucune marque n&#8217;est pas impossible. Tesco aux Pays-Bas est d\u00e9j\u00e0 bien avanc\u00e9 dans ce sens.<\/p><\/blockquote>\n<p>Source: www.pub.be<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon Roel van der Landen de HighCo, le shopping de demain, ce sera: Plus d&#8217;auto-achat. Le self-scanning est un des exemples. Le client aime le contr\u00f4le. Celui des prix notamment. Plus de facilit\u00e9 d&#8217;utilisation des produits. Aux marques de pousser l&#8217;innovation dans ce domaine. Plus de rapidit\u00e9. Avec des applications mobiles notamment. Demain, les clients [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[7],"tags":[10],"class_list":["post-801","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-fr"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/comments?post=801"}],"version-history":[{"count":0,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/posts\/801\/revisions"}],"wp:attachment":[{"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/categories?post=801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aubertm.me\/index.php\/wp-json\/wp\/v2\/tags?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}