“Why We Use Social Media in Our Personal Lives — But Not for Work”

 ”We’ve built a great deal of capability — and participation — but it only touches 1% of our productive activity because it’s not part of the flow of the work.” “Make sure the social media in your workplace has the same characteristics as social media in your personal life: Strategy — a clear, specific purpose,Continue reading ““Why We Use Social Media in Our Personal Lives — But Not for Work””

Enterprise 2.0 Payoffs: Sales, Innovation, Knowledge Sharing

“More than 60% of firms who did invest in collaborative frameworks achieved big gains in knowledge sharing and communication accuracy between marketing and sales.” Be one of these 60%. Join us for the Enterprise 2.0 Summit, next 7-8 February in Paris! -10% discount with special code e20ambassadorma

Transform Your Employees into Passionate Advocates

“In short, we should earn our employees’ passionate advocacy for the company’s mission and success by helping them earn the passionate advocacy of customers. (…) True ownership by line managers. Simpler measurement. Direct feedback from customers. (…) Loyal, passionate employees bring a company as much benefit as loyal, passionate customers. They stay longer, work harder,Continue reading “Transform Your Employees into Passionate Advocates”

5 trends driving the future of work

Trend 1: Independent consulting to see hockey stick growth curve Trend 2: Order books, movies, and now….workers online Trend 3: Coworking moves beyond early adopter stage Trend 4: Adaptive lifelong learning the norm Trend 5: Jobs of the future will either retrofit and blend existing jobs, or solve entirely new problems Source: http://www.zdnet.com/blog/emergingtech/5-trends-driving-the-future-of-work/3058

“The future of marketing – understanding value co-creation”

” it is important to understand that in order for a customer to be able to create value for himself the customer needs a whole lot more than just your product or service.” “Unfortunately most companies consider their jobs done when the product or service is sold. “ “in today’s hyper-connected world is the wayContinue reading ““The future of marketing – understanding value co-creation””

“Content strategy disrupts unethical agency sales practices”

“Here’s the problem: if these assumptions are correct, the client isn’t ready for content strategy. They’re not ready to acknowledge a problem that’s bigger than a silo or a delivery channel, or to ask consultants to help them with strategy. It’s much easier to say, “we need technical help with development, design, and web writing”Continue reading ““Content strategy disrupts unethical agency sales practices””

More Than Six Million Students Learning Online

“Over 6.1 million students were taking at least one online course during the fall 2010 term, an increase of 560,000 students over the previous year.Thirty-one percent of higher education students now take at least one course online.(…) 65% of higher education institutions now say that online learning is a critical part of their long-term strategy.”Continue reading “More Than Six Million Students Learning Online”