“Content strategy disrupts unethical agency sales practices”

“Here’s the problem: if these assumptions are correct, the client isn’t ready for content strategy. They’re not ready to acknowledge a problem that’s bigger than a silo or a delivery channel, or to ask consultants to help them with strategy. It’s much easier to say, “we need technical help with development, design, and web writing”Continue reading ““Content strategy disrupts unethical agency sales practices””

More Than Six Million Students Learning Online

“Over 6.1 million students were taking at least one online course during the fall 2010 term, an increase of 560,000 students over the previous year.Thirty-one percent of higher education students now take at least one course online.(…) 65% of higher education institutions now say that online learning is a critical part of their long-term strategy.”Continue reading “More Than Six Million Students Learning Online”

The future of work

“Le Future of Work est une nouvelle vision du travail et des  processus de travail. Il s’agit d’une culture basée sur la confiance, la reconnaissance et l’autonomie, qui induit des travailleurs plus concernés et motivés et donc une plus grande productivité et de meilleurs résultats. Le Future of Work commence aujourd’hui.” Source: SD Worx: TheContinue reading “The future of work”

“7 Missed Social Media Lead Generation Opportunities”

“Businesses that blog get 55% more website traffic than those that don’t. However, it doesn’t help your business if those new visitors remain anonymous.” Source: http://blog.hubspot.com/blog/tabid/6307/bid/10290/7-Missed-Social-Media-Lead-Generation-Opportunities.aspx (via fredericwilliquet)

“Leadership in the Networked Enterprise : principles rather than values”

“The more the Communication is sophisticated, the more it is seen as simplistic, while message sounding simple at first appears as a genuine source of wealth, because it allows people to really take ownership and discuss freely. The fact that the leader engagement is undisputed contributes to the amazing power of a simple message.” Source:Continue reading ““Leadership in the Networked Enterprise : principles rather than values””