CE+T Power is a Belgian company specialized in very specific niche in electronics. It has a worldwide presence, with factories in several continents. In 2016, it has won a Google innovation contest with a 1 million US $ prize.
2011 Digital project management
Mission : Corporate copywriting , SEO and whitepapers for the new website
Business analyst: creation of a business case
Functional analyst: AS-IS analysis, TO-BE recommandations
Project manager: resources allocation and project follow-up
Results: +50% visitors to the website
2015-2017 Data marketing
Mission: online lead generation and nurturing
Functional analyst: AS-IS analysis, collaboration with the Marketing manager to create a TO-BE strategy
Data marketing: I created the worldwide digital strategy and developed the digital lead nurturing and generation using:
- Collaboration with Belgian, US and Chinese sales teams
- Content web and media marketing
- Qualified lead generation and lead nurturing
Results:
- +46% visitors to the website
- +516 clicks on the Linkedin page (niche market)
- Articles published into worldwide specialized magazines
US sales team testimonies
Presentation for Bisnode clients: open the pdf file
