Marina Aubert

Senior Data Consultant

Author: aubertm

  • “How do Freelancers, Employees and Entrepreneurs cowork?”

    “Freelancers continue to dominate the membership base of coworking spaces, but an increasing percentage of the membership classifies itself as employees, numbering around a quarter worldwide and a third in the U.S. (…)

    Employees, for instance, are members for an average of only seven months. Further, they spend less time in their coworking spaces compared to freelancers and entrepreneurs, so the benefits of coworking are not (yet) fully realised. (…)

    For employees, coworking spaces can present many benefits. Social networks are expanded, isolation is reduced and productivity increased – if not quite as markedly as the other two groups. (…)

    Somewhat surprisingly, employees most often appreciate being a member of a community. (…) The survey also revealed that, for them, a fixed table is not necessarily desirable. Volume, on the other hand, is an issue – with almost one in three bothered by the noise levels of the new workplace. Contrary to the other groups, the majority are satisfied with access during traditional working hours. (…)

    Because employees work primarily in fixed teams (46%), have the fewest “new, useful” acquaintances and participate rarely in events, integration measures that are oriented towards their particular needs could help ameliorate their coworking experience.”

    Source: http://www.deskmag.com/en/how-do-freelancers-employees-and-entrepreneurs-coworking-spaces-comparison-368

  • Why Social Learning benefits your business

    “For training programs to be effective, companies must use the right methods and medium for their training sessions and their audience. Given the popularity of social media, it only seems logical to explore how social media tools can have a positive impact on the learning experience. (…)

    “There will always be some kinds of training that must be done in a classroom setting because of the requirements of the training or skill mastery demands,” Bingham explains. “Examples include certification, compliance, and deep learning -– this is happening in the classroom.” (…)

    Bingham says it’s possible to calculate the return on social learning, but it’s not the traditional return-on-investment (ROI) formula: “It requires alignment to what’s important to the organization, and often that includes retaining institutional knowledge, solving complex problems collaboratively and attracting people to your organization.

    Organizations have to gain an understanding of how a new generation of workers likes to learn, how they use technology and their preferred means of communication. This will be essential in creating training curriculum, development programs and succession plans. (…)

    Business leaders need to realize that employees are already using social tools -– whether it’s approved or not. Instead of prohibiting the use of social media, savvy business leaders should harness its power to drive business results. Bingham notes, “It’s important to make the distinction between a management problem and a technology problem. Most often, problems that occur with the use of social media are management problems.” (…)

    Organizations should have an intellectual property policy in place that outlines clear expectations -– and consequences for inappropriate activity. This policy should consider the multitude of possibilities for the use of an organization’s intellectual property.”

    Source: http://mashable.com/2012/05/19/social-learning/

    Je vous recommande de lire l’article entier, il est complet et extrêmement pertinent.

     

  • Faire progresser l’égalité hommes/femmes PAR LES HOMMES

    “Être un homme dans l’entreprise, c’est 1. Eviter le féminin, 2. Etre un gagnant, 3. Ne jamais montrer une faille dans l’armure, 4. Faire partie du clan. Soit ces normes ont évolué, soit l’échantillon n’est pas représentatif car tous les ont mises en doute en affirmant s’en démarquer au prix de reconfigurations parfois subtiles ; tout en notant que les femmes, nouvelles venues, empruntent elles-mêmes rapidement ces comportements. Une norme non répertoriée est néanmoins présente chez les dirigeants ; c’est l’aspiration prioritaire pour le travail associée au plaisir du dépassement qui occulte le coût de la réussite pour leur famille et pour eux-mêmes. Les cadres, eux, négocient davantage avec leurs épouses pour trouver des ajustements, notamment en cas de double carrière.”

    Source: http://www.huffingtonpost.fr/caroline-eliacheff/des-hommes-des-vrais_b_1520186.html

  • 72 % des salariés équipés d’un smartphone travaillent sur leur temps personnel

    “52 % des salariés équipés utiliseraient leur smartphone personnel à des fins professionnelles. Et cela alors même que 65 % des responsables informatiques sondés indiquent interdire ces usages. Plus loin, l’étude révèle que 61 % des salariés équipés de smartphones télétravaillent alors que ce mode d’exercice de leur activité professionnelle n’est officiellement supporté que dans 9 % des cas. Bref, faire le gros dos ne sert manifestement à rien. Mais apparemment sûrs d’eux, 52 % des responsables interrogés assurent ne rien prévoir pour encadrer les usages, freinés notamment – à 38 % – par des questions budgétaires.”

    Source: http://www.lemagit.fr/article/smartphone-idc-etude-teletravail-bouygues-telecom-consumerisation-byod/11056/1/le-smartphone-outil-tous-les-debordements/

  • “Travailler à distance nécessite d’y avoir été préparé”

    “84 % s’estiment mal préparés à affronter les difficultés et les changements que cette façon de travailler implique. Selon les personnes interrogées, celles-ci peuvent être rangées dans cinq catégories :

    • pour 79 % d’entre elles, le travail avec des interlocuteurs virtuels fait que les salariés manquent en général de temps pour véritablement apprendre à connaître leurs collègues.
    • Pour près des trois quarts, cela affecte la vitesse dans la prise de décisions.
    •  Pour 71 %, cela diminue le taux de participation.
    •  Pour 69 %, cela fait se confronter différents styles de management,
    • et de manières de prendre des décisions (55 %).

    Source: http://www.atelier.net/trends/articles/travailler-distance-necessite-y-ete-prepare

  • “Brussels says CheckThis and the US says “Yes, Sir!””

    “it seems Seedcamp is picking such good companies, that investors can’t keep their hands off”

    Source: http://www.rudebaguette.com/2012/05/08/checkthis/

  • “Enterprise 2.0 and social business : yes but why ?”

    “Of course, business are still selling tangible goods, but value is moving from the product itself to associated services. In more and more cases, goods are a part of a service. Car manufacturers are about to stop selling cars to sell mobility, tire manufacturers are not selling tires to airlines anymore but a give number of landings and take offs, mobile phones are a part of a communication servicer (that’s why they’re often subsidiarized).”

    (more…)

  • 04/05/2012 Crowdsourcing. Ross Dawson to talk in Brussels!!

    Ross Dawson will speak on the forces shaping the future of work and organisations, the growing role of crowds and crowdsourcing, and the steps that organisations need to take to tap the power of internal and external crowds to create value.

    British Chamber of Commerce in Belgium, Bischoffsheim 11, 1000 Brussels.
    Lunchtime (12:30 to 14:00) on Friday 4th May

    Source: http://fyronic.com/archives/395

  • “Vous aimez la Marque, aimerez-vous l’Employeur ?”

    “toutes les entreprises n’ont pas une stratégie globale pour leur Marque, alors que leurs cibles s’expriment de plus en plus sur un même espace public, et que leur implication sociétale, volontaire ou pas, est croissante…”

    Mince, je dis ça depuis plus de 5 ans…

    Source: http://www.id-carrieres.com/blog/2012/01/27/vous-aimez-la-marque-aimerez-vous-lemployeur/

  • Instagram: “It’s Not A Bubble, It’s Valleywood”

    “The titans of new media have a distribution channel that’s always hungry for more entertainment. They need to feed the beast – and they can’t innovate fast enough. They need to rely on the Pinterests, the Instagrams and the Paths to give them the entertaining new hangouts for their audiences. Big companies aren’t known for their ability to innovate, and certainly not as effectively and nimbly as startups That doesn’t stop them from trying, but frankly my advice to them is to give up on innovation (Google+, ahem). Focus on your strengths – monetization and distribution — and outsource your weaknesses. Be more like a big movie studio. They don’t make The Blair Witch Project, they make $700 million budget James Cameron action movies that are filmed on the moon and in the burning core of the Earth.”

    Source: http://techcrunch.com/2012/04/14/its-not-a-bubble-its-valleywood/