“In order to be successful you need to be a hero to your clients. Heroes solve problems. With your blog, your web content, your mobile app, whatever content you produce, are you solving some problem for the intended audience?”
“With all of this content out there, how does yours stand out and get results? You are unique, there is no other organization quite like yours. The content you create should be an extension of this and not more sales speak and jargon filled drivel. Take your knowledge and expertise and apply it to the information. Offer insight and a unique perspective.
Write content with a purpose. The reader should walk away with something useful.”